Woolove Top Sellers
Anything from cycling and hiking to fishing, hunting, or skiing, we've got you covered with the most versatile items in your wardrobe. We think you will find our lineup is perfect for the demands of your active outdoor lifestyle.
Trusted by First Responders
Proudly supplying 100% Merino wool base layers to first responders who need reliable warmth, comfort, and performance in demanding conditions.
Winnipeg Police Service
St - Jérôme Fire Service
Waterloo Police Service
What Customers Say
Read what our customers have to say about our 100% Merino Wool Base Layer clothing. Check out our reviews and see why Woolove is the best choice for high-quality, sustainable clothing.
Super soft, warm and comfortable...
I live in Manitoba, Canada where winter temps can reach -30C. So far we haven't had this temperature yet but some cold days with the windchill factor. I wear these leggings under windpants on those days. They are super soft, warm and comfortable. I thought they would be thicker knit but so far doing the job for warmth.
I was impressed...
I'm not the guy who's review stuff. But with this one i had to.The comfort, heat, thickness is 10/10 !!!I tough after a 6 hours of working outside it would smell horrible but .. nothing at all. I was impressed! Definitely will buy again. Merino is a gold standard for outside sport or workingI've ordered large and it fit awesome for me.I'm 5,7 Feet at 180lbs (not fat)
Bundle & Save with Woolove!
Embrace the outdoors with confidence and savings! Woolove's men's and women's product bundles offer high-performance Merino wool essentials that keep you warm and comfortable in any weather. Don't miss our unbeatable bundle deals!
Experience Woolove:
Stay Warm & Stylish with Woolove Merino Wool
Woolove offers men's and women's base layers made from 100% Merino Wool, providing comfort, breathability, and moisture-wicking properties. Ideal for outdoor activities and easy to care for, experience the perfect combination of style and function.
Premium Men and Women Base Layers
What is a Merino Wool Baselayer
A Baselayer is the first thing that you put on before doing any of your favourite outdoor activities.
It is meant to be worn closest to your skin so that it can perform best - pulling moisture away to help regulate your body temp and prevent the buildup of odours.
Woolove Certifications & Accreditations
These certifications and accreditation's demonstrate our commitment to providing high-quality merino wool products. We are committed to maintaining our high standards of quality and ensuring that our customers receive the best possible garments.
The Woolmark Company
Woolove's certification by the Woolmark Company ensures its products meet stringent quality standards. This esteemed certification means excellence in wool, ensuring Woolove's items are 100% pure, sustainable wool. For consumers, this means long-lasting, comfortable garments offering exceptional warmth and softness. When choosing Woolove, you invest in superior quality and environmental consciousness. (Woolmark, 2026)
Responsible Wool Standard
Woolove proudly boasts a Responsible Wool Standard (RWS) certification, a testament to our commitment to the planet and its inhabitants. This ensures our wool is sourced from farms dedicated to progressive land management, holistic sheep welfare, and respect for the Five Freedoms of animal care. As consumers become increasingly conscious of their choices, Woolove's RWS seal guarantees trust, quality, and responsible sourcing in every product. (RWS, 2026)
STANDARD 100 by OEKO-TEX
is a renowned label for textiles tested for harmful substances, symbolizing customer trust and product safety. If an item carries this label, every part, including threads and buttons, is tested as harmless for human health. Woolove is proud that all of our garments meet this stringent standard.
Advantages of Merino
Experience the benefits of merino wool clothing. Our lineup is perfect for the demands of your active outdoor lifestyle. Stay comfortable and stylish with Woolove.
Thermoregulating
By Thermoregulating we mean that Merino Wool, when worn close to the skin, will keep you warm when its cold outside and help keep you cool when it warm.
Antimicrobial
When we say antimicrobial, we mean that it doesn’t stink, really. Like we mentioned before, merino wool does such a great job of managing the moisture coming off your body in all temperatures.
Dries Quickly
Since Merino Wool fibres are super thin, some 15-23 microns thick, which is thinner than human hair by almost a third, they release water very easily.
Wrinkle Free
That’s right, because of the natural elasticity of merino wool, you won’t ever need to dry clean or iron. This feature makes it especially great for travel since you won’t need to worry about it getting wrinkled.
Machine Washable
Easy maintenance, just wash in a low temperature with your regular load of laundry and that’s it.
Durable
Cotton can only fold back on itself 3,200 times without breaking; meanwhile merino wool can fold back on itself 20,000 times or more without breaking, making it 6 times stronger.
No itch
It’s simple as that, because merino wool fibres are so thin, they won’t itch like your grandma’s old thick knitted sweater, something that’s unique to merino wool versus other types of wool.
UV Protection
Merino wool comes with other great features too like; static resistance, natural sun protection, it is non-allergenic, and is also biodegradable.
Versatility
Main point is that there are so many benefits to Merino Wool, from its moisture wicking properties to its low care maintenance, its softness, durability, and comfort, all work in your favour.
Welcome to Woolove
Men and Women's Fall & Winter Essentials
Hey, thanks for stopping by! We know you have options out there and we are honored you have chosen us. If you have any questions, please do not hesitate to reach out.
Check out our new Bundles – you can save by combining products you already love with something new or different.
Pro-Tip: If you are purchasing single items – you may be able to get them faster and cheaper on our Amazon.ca page. If you are purchasing multiple items, then you are in the right place!
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